It Moves

The Impact of Motion Graphics

The significance of visuals for reaching target audiences and effectively communicating is undeniable and cannot be overstated. Designers, Presenters, Publishers, Sales People, Marketing Professionals, Broadcasters, Webmasters and many others use graphics to illustrate, entertain, emphasize, explain, enhance etc.

Graphics open doors. Graphics sell. Graphics promote. They market, they package, they brand.

Since the world around us is not static, it seems only natural that change and movement tend to get our attention first. With the advent of computer animation comes movement - wherever and whenever possible: Movies, Television, Computer Software, Handheld Devices, Digital Signage, Web Sites.

I couldn't help but notice the interdependent and mutual design influence between TV commercials and web based advertising; the sleek Web 2.0 look and feel has made it onto the TV screen while TV-style full motion graphics are impacting internet sites and web based advertising.

Many motion graphics have been perfected to works of art. Movie Titles, Television News Backdrops, Logo Animations, Web Site Intros, Advertising - and the list goes on - are in many cases so well done, so creative and so polished, they can take on a life of their own, they are entertaining, they are fun to watch! What better way to get the viewers' attention?

At the beginning is the idea. A creative concept is the first and most important step to a successful commercial - or any other type of visual communication. A close second is the professional execution of that big idea. Then tweaking, revising, polishing until it's just right.

Employing the services of a creative professional or a production house to present your business, product or service is a small investment that most likely will pay off many times over. Motion Graphics may help catapult your business to the next level. Don't underestimate the impact of Motion Graphics!

More information on Motion Graphics and extensive portfolios may be found at http://www.InYourDreamsProductions.com .